Ms. Tehreem Ali

Google scholar:
https://scholar.google.com/citations?user=uFb6ucoAAAAJ&hl=en
Research gate:
https://www.researchgate.net/profile/Tehreem-Ali-2
LinkedIn
https://www.linkedin.com/in/tehreem-ali 695949212

Biography:

Ms. Tehreem Ali is highly motivated, goal-driven and dedicated educator who believes in personal and professional development of the students. She has 10 years of vast experience of serving in different public and private sector universities at undergraduate and postgraduate level. With her extensive research and analytical skills, she has been immersed in research work for more than a decade. Ms. Ali has been actively involved in supervising and evaluating research thesis throughout her career in academia. She has attended and presented papers at different international conferences. Moreover, she has also been part of various training programs. She thoroughly enjoys working with students and has been conducting different training workshops and sessions for professional development of the students.

Brief statement of Research Interest:

Consumer Behavior, Digital Marketing, Sustainable Marketing, Relationship Marketing

Qualification:

PhD (Marketing) (In Progress) Iqra University, Islamabad

MS (Marketing) PMAS Arid Agriculture University, Rawalpindi
MBA (Marketing) Fatima Jinnah Women University, Rawalpindi

Honors and Awards:

• Pakistan Girl Guide Association member
• Most punctual student award on 100% attendance
• Awarded by vice chancellor talent scholarship at MS level

Supervisions:

Supervised BBA and MBA research thesis

Service Activity: Student Advisor

Journal Publications:

  1. Ali, T., Azam, R, I., & Hunjra, A.I. (2017). Revision and Validation of Retail Service Quality Scale in Branchless Banking. Business & Economic Review,9(3), 184-216. DOI: dx.doi.org/10.22547/BER/9.3.8.
  2. Ali, T. (2016). Factors Deriving Consumers’ Repurchase Intention in Online Shopping: a Pakistani Consumer’s Perspective. International Journal of Management Sciences and Business Research, 12(5), 261-270.

Conference Papers / Presentations:

Ali, T., Usman, M., & Khan, O. (2021, April 01-03). Digital transformation in small tourism firms: A managerial perspective on firms’ adoption practices and barriers [Papers Presentation]. Managing Tourism Across Continents (MTCON’21), Virtual, Turkey. DOI:10.5038/9781955833004.

Research Projects :

  1. The influence of Online Shopping Experience on Customer Engagement in online retail stores
  2. The relationship of Social Media Marketing activities in creating consumer-based Brand Equity: The mediating Role of Brand Experience
  3. Impact of Customer Engagement and Customer Experience on Behavioral Intentions in RetailGrocery Sector
  4. Examining beliefs and attitudes toward online advertising
  5. Impact of consumer perception, income and lifestyle on consumer buying behavior